Gen Z Drinking Habits: Why you should be interested

No Gen Z subscribers to EastSheenMatters have been identified, but you may have children or grandchildren who are Gen Z. So who are they? It is not a specific group but generally they are thought to have been born between about 1997 and 2007. They may drink alcohol; you may think they drink too much. Prepare to be surprised.

In a podcast just published (see below) East Sheen resident Nick White, Consumer Research Lead at Attest, talks about research on Gen Z drinking habits which the company has done in the USA. But given how often we follow USA trends the research almost certainly has relevance for the UK. For the purposes of the research the group was confined to over 21, the minimum age for drinking alcohol in the States.

Twenty per cent of Gen Z don’t drink alcohol at all. Forty per cent drink only occasionally. Those who do consume alcohol are cutting back. They have a preference for moderation by comparison with what is seen as the over indulgence of older generations.

Their reasons relate to health and wellness, concerns about the risk of addiction and a general lack of interest. Forty six per cent of non drinkers simply find alcohol unappealing. They are less likely to build their social lives around alcohol. They find other ways to build relationships. They transition to other hobbies. They shift to low or non alcohol alternatives. Overall three quarters of the study group had tried them.

If they do drink alcohol what do they choose? Spirits come first, closely followed by beer and wine. There is a gender difference: women prefer cocktails.

They are looking for taste and will drink at home. Cost is not a main factor: others are primary. They are a highly informed generation so they may avoid alcohol because of awareness of mental health problems such as depression or stress or concern about ‘hangxiety’. They get their information from social media, such as Instagram or Tik Tok, or by word of mouth.

Is there advice for restaurants or retailers? They should provide a range of alternatives. Retailers need to enhance the home experience with variety and taste. They need to show transparency, with labelling and showing ingredients. Gen Z want to know what is going into a product. Brands need to show social responsibility or they will alienate their target audience.

We can expect to see lower levels of alcohol consumption continuing, because of the known concerns. But Gen Z can change their opinions quickly, so retailers and restaurants need to do their research and keep up with trends.

For the full discussion see https://podcasts.apple.com/gb/podcast/gen-z-drinking-habits/id1466279887?i=1000682880061

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Get your Jam at the Home Guard Tonight

Kick off 2025 with the first Sheen Live Jam session of the year—don’t miss it!

Calling all music lovers! Whether you’re a seasoned musician or just love to jam, join us tonight, Thursday, 9th January, for an evening of fantastic music and community vibes.

🎤 7:00 PM – The night kicks off with an open mic.
🎶 8:00 PM – Get ready to groove as the jam session takes center stage.
🎤 9:00 PM – We wrap up with another round of open mic performances.

Bring your instrument, warm up your voice, or simply come along to listen, soak in the energy, and be part of the fun.

76A Richmond Park Road East Sheen SW14

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Hammersmith Bridge

The Hammersmith Bridge Taskforce responsible for finding solutions for reopening the Bridge has not met for three years. It is now understood that a meeting will take place at the end of January 2025. Decisions about government funding will be considered as part of their spending review.

The Bridge, a crucial central London river crossing, was closed in April 2019. It has remained shut to road traffic but is now sometimes usable by pedestrians and cyclists.

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Police Liaison Group

NEXT POLICE LIAISON GROUP (PLG) MEETING:

The next PLG meeting is at 7 p.m. on 15th January 2025 at the East Sheen Baptist Church at 1 Temple Sheen Road

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Barnes and Mortlake History Society Lectures

16/01/2025 8:00 pm

The Day Parliament Burned Down

Location: St Mary’s Parish Church, Barnes

Lecturer: Dr Caroline Shenton, a historian and archivist, talks about the biggest fire in London between the Great Fire of London in 1666 and the Blitz.

In the early evening of 16 October 1834 a huge ball of fire exploded through the roof of the Houses of Parliament, creating an enormous blaze. The fire destroyed much of Parliament’s glorious old buildings and their contents.

The Day Parliament Burned Down Publisher: OUP Oxford (2012) Paperback, Hardback, Kindle

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Richmond Park and the Ponds

There was an expectation that the work at Pen Ponds would be finished in early January. A holiday walk suggested this would be unlikely. A pause in November caused a delay but work has recommenced after being stopped for the holidays. The contractors are now keen to make up for lost time and were in fact working today. It is now hoped that the work will be completed by the end of the month. The work has involved repair to a culvert linking Upper and Lower Ponds, and will now require refilling the water and restocking the fish (and mussels?).

A walk further south west towards Kingston Gate from Thatched House Lodge takes you to the attractive Gallows Pond, probably less well known to Sheen and Mortlake residents than many of the Ponds in the Park. The Pond first appears on maps in 1861 as a watering place for deer and cattle. The Pond was redug in 2015 when it was choked with invasive weed.

So why gallows? There had been gallows at Surbiton, later moved to somewhere near the Ladderstile entrance to the Park. Perhaps they were used for the execution of Jerry Abershawe, who was known as ‘The Laughing Highwayman’ and was even reported to have been laughing while being driven to his execution. His hometown was Kingston upon Thames. He was described as a handsome, dashing young man, but he was also a feared criminal with a reputation for brutality.

In January 1795, Abershawe shot two men who had been sent to arrest him, killing one and injuring the other. Abershawe was strung up on Kennington Common in August 1795 and his body hung in chains on a gallows at Putney Common.

See What’s in a Name: Features of Richmond Park (Lankester, 2023) https://www.frp.org.uk/wp-content/uploads/2020/07/1355_Whats_in_a_name_FINAL_4_Dec_2015.pdf

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New Vicar apppointed at St. Mary’s Mortlake


The Bishop of Southwark, in consultation with the Team Rector, Revd Jonathan Haynes, has appointed the Revd Ayoob Adwar to be Team Vicar at St Mary’s Church Mortlake in the Mortlake with East Sheen Team, subject to the usual legal formalities.

Revd Ayoob has been serving as Curate at St Giles South Mimms, St Margaret’s Ridge and King Charles the Martyr Potters Bar churches in the diocese of St Albans for three years. Ayoob hails from the ancient Chaldean Church in Iraq. He was baptized and grew up in a Christian family. He joined the Chaldean Catholic monastic order of pontifical right. He trained for ministry in Babel College in Baghdad, which is affiliated to the Pontifical Urban University in Rome. He also studied at Al Mustansiriya University in Baghdad and he gained his bachelor’s degree in Social Anthropology.

He was ordained a deacon and priest in the Chaldean Diocese of Alqosh in Nineveh in 2008. Later he travelled to Italy to study for a master’s degree in Social Pedagogy at the Salesian Pontifical University in Rome and to Canada. Archbishop Melissa Skelton recognised Ayoob’s priesthood and welcomed
him into the Diocese of New Westminster and the Anglican Church of Canada in 2017.

It is anticipated that Revd Ayoob with his wife Nezha, their son Samuel and Nezha’s cousin
Walid will move to Mortlake towards the beginning of Lent, which begins on 5 March 2025, and that he will be licensed by the Bishop of Southwark at St Mary’s in March.

Welcome to Ayoob and his family and a Happy New Year to you all.

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Planning Warning Warning

A salutary warning about housing developments!

Chilmington Green is a new community in Ashford Kent intended to provide up to 5,750 homes, a district centre and community infrastructure. Hodson Developments obtained outline planning permission in 2017. Their partners are Ashford Borough Council, Kent County Council and Homes England, the government’s housing and regeneration agency.

The scheme included the provision of around £125 million under a s106 agreement towards local amenities including a secondary school, four primary schools, shops, healthcare, sports and leisure facilities and significant areas of public open space. Some residents have now moved into their new homes.

The developers have now submitted a proposal (as summarised on the Ashford Borough Council Planning website) to modify or discharge obligations contained in the section 106 agreement dated 27 February 2017 attached to planning permissions relating (among others) to affordable housing; carbon off-setting; combined heat and power; early community development; informal natural green space; children’s and young people’s play space; allotments; Discovery Park; cemeteries; Community Hub; Local Centre Hubs; education; ecology; A28 improvement works; off-site pedestrian and cycle links; provision of bus services; off-site traffic calming; public art and heritage interpretation.

Kent County Council have stated that they will fight the proposals. In relation to work on the A28 they say they have a duty to protect the network from negative impacts of traffic from new developments. [Does that sound familiar?] Ashford Borough Council have also said they will oppose the changes and that they want Chilmington Green to remain “the sustainable development it was planned to be”.

A Planning Inquiry will now decide whether Hodson Developments can withdraw from its promised funding commitments.

But imagine the uncertainty of those who had planned their future in Chilmington Green.

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Back to the Stag Brewery Planning Inquiry

A subscriber on the blog EastSheenMatters responded to a post before Christmas with questions about the education aspects of the Inquiry. One might think that the separate planning applications for the secondary school and for the residential and related units are necessarily interdependent.

The 2011 Planning Brief for the Stag Brewery site, initiated when it became clear that the brewers were selling the site, included a primary school and not a secondary school. The push for a secondary school on the site was initiated in 2015 by a Conservative administration, led at that time by the Council Leader, now Lord True. Predictions were produced by Richmond in 2015 to back up a change of the planning requirements for the site.

The full story remains to be written but it is not far-fetched to think that a Tory Government was happy under a scheme supporting Academies to provide DfE funding in 2017, and open to persuasion that there was a pressing need for a new secondary school. That is now something that central government is reviewing.

The predictions in 2015, 2017 and 2019 produced forecasts that many thought were unrealistic at the time. By 2023/2024 new figures produced by Achieving for Children on behalf of the Council seek to provide continuing justification. They are again a matter of contention and no doubt the Inspector will have a view. He will also have to consider the implications of falling entries in primary schools, which must have consequences for secondary schools over the next few years.

Some think that a secondary school is needed for North Barnes. Two further reasons are put forward in favour of a secondary school, first because children in that area may not get a place at Richmond Park Academy, and secondly because they deserve choice..

In his evidence to the Inquiry James Whelan, Head of Richmond Park Academy, stated that if a parent requests RPA as its top choice, the child will get a place. The Council argument then switches to the entitlement of local parents to a wider choice. That is also a matter of contention which the Inspector will have to consider.

A further argument against a new secondary school is that it would undermine the viability of places and funding for existing schools, especially at sixth form level.

The Council argues that there is no alternative to the proposed secondary school but this is also open to question. There is an alternative Community Plan, supported by community groups and local school leaders. Many local residents feel that this would provide a more balanced solution to the educational, safety and housing needs of the east of the borough.

An alternative scheme was suggested to Richmond Council by Thomson House School. If the Council forecasts proved accurate and a need for secondary school capacity arose beyond that which existing local secondary schools could accommodate, Thomson House could, if they were on the STAG site, expand to include a 600 pupil, four form secondary school from Y7 to Y11 only. Sixth form pupils could then be sent to existing secondary schools to increase their viability.

This scheme would have the additional benefits consistent with the 2011 Planning Brief of significantly improving safety at the Mortlake level crossing, decreasing traffic problems, preserving at least some of the open land at the site, providing a play area for the primary school, and most importantly create space for more affordable homes.

The developer was willing to consider alternative proposals, but the Council has refused to consider any others.

The bottom line problem is that Richmond Council wants a nice new school paid for by central government. They say they could not find the money for any alternative proposal. That of course depends on whether it were to be needed. It also now depends on both the Inspector and the Government.

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A Star, a Barn and some Wise People

Were there any Shepherds?

Merry Christmas everyone.

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